When you run a brick-and-mortar business, you rely on signs to get customers in the door. Signs along the roads can direct drivers to your location, and signage on your building or property helps people park in the right place or walk into your entrance. Trees are beautiful natural elements to have on your property, and they can provide crucial shade and cooling. However, they can also block your signs to the point of hurting your business. Professional tree trimmers can restore the visibility necessary for your business, which is crucial for several reasons.

Difficulty Locating You

When overgrown branches get in the way of signs identifying your business location, it’s hard for anyone to find your address. Losing customers to this reduces your revenue, but it also can mean delayed deliveries. In the worst cases, emergency services won’t show up as quickly as they otherwise could. Drivers who don’t see your signs until the last minute or have a hard time reading them might cruise right by you or slam on the brakes trying to enter at the last second. This can make your entrance hazardous to both passenger vehicles and pedestrians.

Reduced Marketing

Your signs are crucial to anyone trying to locate your business, but they also matter to future customers. People who pass by your signs are exposed to your brand, and regular messaging is trusted more than signs that are not properly maintained.

Lighted Signs

If your business relies on lighted signs, it does no good for them to be blocked by trees. From late fall through early spring, nights are longer. Your business might be open inside when it’s dark outside, but people will have a hard time knowing that if trees are blocking your illuminated signage. They also might know you’re open for business but can’t find you despite being nearby.

Security Complications

Trees do more than block signs; they also block out security cameras and might make your parking lot and building surroundings darker than they should be. That creates a sense of insecurity for visitors who might choose to take their business elsewhere. Monitoring and recording the exterior for incidents and safety purposes can also be harder.

Pruning Should Occur Regularly

Even when you have tree trimming done to clear lines of sight between people and your signs, trees keep growing and might start creeping into the visible spaces again. You need to keep having pruning done on a regular basis, but the exact time frame will vary. Some trees grow faster than others, and younger trees might need pruning more frequently to build a robust structure with guided growth.

If your business is in the Kalamazoo, MI area, let our tree experts at Five Star Professional Services LLC help you with all your commercial tree care needs.